Who we are
London, 1605. A city divided. The fuse of rebellion is lit. The peace of the nation balances on a knife edge. Step into a world where spies and informants hide in every shadow. The Gunpowder Plot is on now in Tower Vaults in the Tower of London. It is a two-time silver winner of Blooloop's innovation awards for Storytelling and Best Immersive Experience.
In the short time open, we have welcomed over 75,000 guests back in time to 1605 and received over 2,500 5-star reviews.
Our audience
We break our audience down into 5 segments:
Culturalists
Majority 35+ who like concrete messaging. Can be quite family-focused and enjoy educational content that can enrich them and their children’s lives.
Gratification Seekers
Between 15 and 44 who enjoy short form content. They like to stand out and If they love the product, they’ll let everyone know.
Novelty Pursuers
Majority
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