Brand Guidelines: Dear Publisher, As always, we appreciate partnering with you to help homeowners find the best pros for their projects. Like you, we take the quality of our leads seriously. Our goal is to provide our clients with a fair opportunity to close a job by connecting them with homeowners who have high intent and are actively looking to hire home service professionals. To achieve this, we have a set of guidelines that all our affiliates must follow when providing us with leads as defined below. Defining a Valid Lead A valid lead is one that comes from a homeowner who is actively seeking to hire a home service professional. This ensures that our clients have a fair opportunity to close the job. Obtaining a Lead To obtain valid leads, we require straightforward messaging from ad copy to landing pages, clearly indicating that by submitting their details, the homeowner will receive calls from up to four local pros. We do not allow incentivized language, c
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